Apple Computer Inc. on Wednesday unveiled a cellphone that plays music like an iPod and a pencil-thin "iPod Nano" digital music player, both aimed at extending its domination of the digital music market.
The Rokr phone, developed with Motorola Inc., can store up to 100 songs and has a color screen, stereo speakers, stereo headphones and a camera and is Apple's long-awaited foray into the wireless realm. Cingular will be the first mobile carrier for the Rokr. Several operators in the United Kingdom are expected to offer the phone soon.
In addition to the Rokr phone and the seriously slimmed-down new iPod, Apple Chief Executive Steve Jobs also said that in 2006, some 30 percent of all new U.S. cars will sport stereos that can easily connect to the iPod.
But some said the silver phone was not stylish enough for the high expectations set by Apple's iPod and Motorola's slim flagship Razr phone, and others cited its somewhat limited song capacity since iPod users are accustomed to carrying thousands of songs.
"It doesn't have the emotive cachet that the Razr or the iPod has," said Yankee Group analyst John Jackson. "When you whip this out in the bar, nobody's going to say, 'That's a cool device."'
The Nano, which is about a quarter of an inch thick by 3.5 inches long by 1.6 inches wide, generated more buzz at the product release in San Francisco than did the Rokr phone, eliciting "Oohs" and "Ahhs" from the audience.
The black and white players, sporting click wheels, holds up to 1,000 songs. Apple has about 75 percent of the market for digital music players.
"It's very important for Apple," said Gartner analyst Van Baker, about the Nano. "It changes the rules of the game."
Meanwhile, the Rokr iTunes phone will be available in Cingular stores on Thursday.
No. 1 U.S. mobile service Cingular Wireless, a venture of SBC Communications Inc. and BellSouth Corp., will be the exclusive U.S. carrier of the phone, which it will sell for $249.99 to customers who sign up for a two-year service contract.
Cingular does not make money from the songs played on the phones, but hopes they will help boost sales and reduce customer defections to rival services. One analyst said it could become Cingular's top-selling phone by next year.
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